Although this article is not to define link shortening but will only outline benefits from it. The strength of a webpage on search engines are the the backlinks. Although it is used to gain insight into a campaign or project but it does more. Link shorteners are easy to click friendly or bizarre, so users want to know what’s inside the bucket. Even professional webmasters can’t just outsmart link shorteners and overlook an interested campaign without clicking on it.
Some companies prefer link shorteners to reference links in marketing after they failed several campaigns carrying ref link. Many webmasters like goo.gl link shortener because they are easy to access on different platforms. While some other professionals don’t like goo.gl because other Google users can access their insights.
The below urls are not ranked !
* Pinterest may not accept reference links from some of the above domains!