We don’t need a law firm website, all our work comes from word of mouth.” “We already have more clients than we can comfortably manage
A website would be nice to have, but I do not have time to organize it.
Who would write the content?
These are common, compelling reasons why many barristers, sole practitioners, and small and medium size firms in Nigeria either do not have a website or have one that is basic at best and amateurish at worst. However, a great law firm website is a 24/7 shop window that can showcase your firm’s expertise, people and specialist knowledge.
Here are eight reasons why even the smallest legal firms in Nigeria need investing in a great law firm website with regularly updated and authoritative content.
The internet is the first place potential new clients will look for a lawyer.
The recent recession has forced many barristers and solicitors face the reality that during hard times you have to be prepared to market your business and attract new clients. The internet is now the first port of call when someone is looking for a professional service. Even if a particular solicitor or firm has been recommended to them people will often Google the name to find out further information.
If you have no website or your website is poorly written with little information potential clients may decide to keep researching and choose another firm. With many foreign investors coming into the country, the services of local legal firm will be in high demand and there is just one place to get the right information – the Internet.
First impressions matter
A Web presence also allows your law firm to make a first impression on that 70 percent of people who use the Web for local searches — and on the people who get referred to you. Even the most basic website — one with details on your practice area(s), attorney bios and contact information — can quickly make a case for your firm. Augment it with, say, a blog, articles and other types of resources, and you’ll reinforce that first impression.
Strong content can demonstrate your knowledge of specialist practice areas.
Regular news or blog pages can demonstrate your firm’s expertise in certain practice areas. They can be tailored to suit the style of the reader; formal for banking and securities law, more casual for rural property and construction. Blogs are an excellent way to add value for your existing clients by keeping them up to date with changes in legislation, developments in case law, and industry trends.
Relevant, updated content on your law firm website will improve your Local SEO.
If I type the words “law firms Nigeria” into Google it returns 1,640,000 results. Research shows most people only look at the top five or so results and very few people continue past the first page. Does your firm show up on the first page of results?
One of the best ways to boost your SEO is to create a well written website and update it regularly with relevant, authoritative content. Think about it, Google has an obligation to its customers to produce the most relevant results pertaining to their particular search.
First class content will generate back links to your site and help boost your firm’s search ranking. When combined with Google places listing, it can become a goldmine for new clients.
It helps make people “like” you.
The number one rule of sales is people buy products and services from people they like.
Now let’s be honest, the reputation of the law profession can rival that of car salesman and politicians when it comes too perceived honestly and likability.
A well written “About” page can humanize your firm and its authors. The right combination of authoritative and friendliness in a blog can make your business more accessible thereby attracting new clients.
It boosts your credibility.
A well-written, well-designed website shows your existing and potential clients that you are a professional organization that maintains high standards. Remember, your website is your 24/7 shop window so you want it to create the right impression of your firm. Strong, sharp, snappy content is the first step in ensuring that visitors to your website immediately form a great first impression of your business.
It will serve as the foundation for your marketing efforts
While referrals will continue to be valuable, law firms need to market themselves in today’s business environment. A website can’t and shouldn’t be your only marketing tool. But given the digital-focused nature of modern-day consumers, it can serve as a key building block for your overall marketing strategy.
Your competitors are probably online
If so, they’re visible to potential clients 24/7/365. They’ve added a relatively inexpensive marketing tool to their arsenal. And, if their sites are well designed and user friendly, they’ve established credibility by offering what is a must-have for most of today’s consumers.
These eight points are only the start, and you could easily add a dozen more to the list. In fact, it’s hard to think of good reasons why a law firm shouldn’t have a Law Firm Website in today’s economy.
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