When you have an online store, you know that it’s extremely important to drive people to your website. However, you might find yourself struggling to rank in searches, or to get the desired amount of traffic. Ecommerce SEO from Webclick can help you by:
- Driving relevant, highly targeted traffic to your online store from search engines
- Identifying the words and phrases that shoppers are using to find your store, and optimizing your website for them
- Analyzing your store’s funnel to find gaps in the sales and shopping cart process, and resolving them to boost conversions
In this digital era, word of mouth or Internet advertising isn’t enough. You need to do more to be successful online. That’s where SEO and ecommerce marketing come into play. Ecommerce search engine marketing makes it easy for potential customers to find you at any time.
Ecommerce SEO services, like those offered by Webclick, are the best way to boost your store’s ranking in search results, bring more traffic to your site, and boost your conversion rate. As a leading ecommerce SEO agency in Nigeria, we know what goes into making the best stores visible and easily accessible in search engines. By optimizing your ecommerce store, you’ll be seen by as many people as possible. Refer to our ecommerce SEO pricing packages below to find out how we can help you attract more people to your online store from searches.
E-commerce SEO Packages & Pricing
|Number of keyphrases optimized|
(Keyphrases with less than 1M results)
|Up to 100||Up to 200||Up to 400|
|Web server analysis & reporting||✓||✓||✓|
|Predictive keyword analysis||✓||✓||✓|
|Optimization of robots.txt & GoogleBot crawls||✓||✓||✓|
|Creation & registrations of sitemap.xml||✓||✓||✓|
|Quarterly content asset links||2 links||2 links||2 links|
|Google+ business profile setup/optimization||✓||✓||✓|
|Mobile site optimization (if applicable)||✓||✓||✓|
|Information architecture audit||✓||✓||✓|
|Google Analytics setup with conversion tracking||✓||✓||✓|
|Google Analytics traffic analysis||✓||✓||✓|
|Creation of Google Analytics custom dashboards||2 dashboards||4 dashboards||7 dashboards|
|Google Webmaster Tools and Bing Webmaster Tools setup||✓||✓||✓|
|Google Webmaster Tools analysis (initial and ongoing)||✓||✓||✓|
|Alternate text added to images||✓||✓||✓|
|Product image optimization||✓||✓||✓|
|Link redirect audit||✓||✓||✓|
|Broken link correction (initial)||✓||✓||✓|
|Broken link correction (monthly)||✓||✓||✓|
|On-page crawl error correction (initial)||✓||✓||✓|
|On-page crawl error correction (monthly)||✓||✓||✓|
|Custom 404 error page setup||✓||✓||✓|
|Product Markup - Schema HTML tags (initial)||✓||✓||✓|
|Product Markup - Schema HTML tags (ongoing)||✓||✓||✓|
|Initial copywriting articles or blog posts (up to 550 words)||Up to 5 pages||Up to 10 pages||Up to 20 pages|
|Ongoing quarterly copywriting||Up to 3 pages||Up to 5 pages||Up to 10 pages|
|Initial copywriting for product descriptions (up to 150 words)||Up to 10 products||Up to 20 products||Up to 40 products|
|Ongoing quarterly copywriting for product descriptions||Up to 3 products||Up to 5 products||Up to 10 products|
|Quarterly web page freshness updates||✓||✓||✓|
|Initial link analysis and disavow||✓||✓||✓|
|Dedicated account representative||✓||✓||✓|
|Ongoing monthly keyword reporting||✓||✓||✓|
|Ongoing monthly traffic reporting||✓||✓||✓|
|Google data highlights||✓||✓||✓|
|Quarterly competitor intelligence report||✓||✓||✓|
|Internal linking restructuring||✓||✓||✓|
|Linkable content promotion||✓||✓||✓|
|Proper URL structure analysis||✓||✓||✓|
|URL Parameter normalization/exclusions||✓||✓||✓|
|Header Tags Optimized (ex. H1s)||✓||✓||✓|
|Duplicate content analysis & correction||✓||✓||✓|
|Shopping cart funnel analysis and recommendations||✓||✓|
|Website usability analysis||✓||✓|
|Rich snippets optimization||✓||✓|
|Universal SEO (Video, Maps, Images, News)||✓||✓|
|Outreach to online influencers||✓||✓|
|Creation of text navigation (if possible)||✓||✓|
|Website design analysis||✓||✓|
|Video and image XML sitemaps||✓||✓|
|Searcher experience analysis (long-clicks, bounce rate, etc.)||✓|
|Link baiting and content development||✓|
|Customer review (user generated content) strategy||✓|
|Website conversion analysis implementation||✓|
|Keyphrases guaranteed on 1st page results of Google (OR INITIAL PAYMENT BACK - 1 year commitment)||10||15||25|
|Initial campaign investment:|
(Two month duration)
|₦ 100, 000||₦ 200, 000||₦ 300, 000|
|Progressive monthly optimization:|
(1 year commitment - Subsequent 10 months)
|₦ 10, 000||₦ 20, 000||₦ 30, 000|
|Need more information? Call Us: 07066999466||Order||Order||Order|
Before You Leave, Learn More About E-commerce SEO
Why Do Ecommerce Websites Need Ecommerce SEO?
Search engine optimization has several purposes for most websites, but it’s arguably more important for ecommerce than for any other industry. This is because ecommerce customers typically are ready to buy, when they’re making a search, as opposed to simply doing research or browsing for fun. Your potential customers are ready to hand over their hard-earned cash—but without SEO, they may never even know your store exists. SEO for ecommerce makes sure your store is visible so you can maximize your profits.
SEO is the online equivalent of placing a huge sign in front of a brick-and-mortar storefront that says “we sell pet supplies!” Without optimizing your website for these key phrases, your chance at showing up in searches for keywords with high buying intent is slim to none. And because you probably sell a lot of products, you have a lot of products to optimize your site for—and a lot of keyword variations to target.
Additionally, without SEO, your competitors are highly likely to beat you out in search. Even if you create an amazing website with a beautiful design that naturally attracts hundreds of links, a competitor with solid SEO and a good idea of which keywords to target will outrank you almost every time, in every search. It’s not enough to have part of the package. With competition as high as it is online, you need the complete package. And with an ecommerce SEO plan from Webclick, that’s exactly what you’ll get.
Keep reading to learn more about our ecommerce SEO process, and how we approach the task of optimizing an online store for our customers.
Webclick Ecommerce SEO Process
E-commerce SEO is a multi-faceted process. When you start selling online, you want to be sure that you are directing the right type of customers to your site. You can accomplish this by making sure that you have the right kind of content that contains the right keywords.
Search engines rely on matching the words that people are searching for to the words that are found on your website, meaning SEO for an ecommerce website includes informative, descriptive text. If you have the words on your site that shoppers will be typing into a search engine, you stand a better chance at being found. However, it can be difficult to figure out which words to add to your site, and secondly, how to make sure that you have room for all of the different phrases you need. To start the ecommerce search engine optimization process, you should first know what keywords or phrases you want to target.
Here’s how we start our ecommerce SEO process for our customers, and what you can expect when you work with us.
What E-commerce SEO Services Include
Before making any changes to your website, we first do research to identify the words and phrases you need to include in your content. These are often called keywords or keyphrases. By researching online using free tools, asking your customers how they describe your products, or working with you to find the keywords you already know are successful, we’ll find out how you should be describing your store or products to rank highly in searches.
Keywords most often pertain to your products or their central theme. For example, if your ecommerce store sells kid toys, you would expect to show up in a search for “kid toys.” So when you develop content for your website, this phrase should be included. This is a critical ecommerce SEO service to establishing an effective strategy for your business.
The next step in our process is to implement the keywords we’ve found to be most relevant to your website. These keywords will likely be implemented in a number of places, including in your store’s homepage, page titles, meta descriptions, product descriptions, and so on. This step is essential to e commerce SEO, ensuring you show up in search results when potential customers need your services.
You can do your own copywriting to implement these recommended keywords, or Webclick can help you with some of it. Some copywriting is included as part of our ecommerce SEO pricing, which you can see above.
Optimizing Your Product Pages
Every page on your website should be optimized for search engines. When it comes to ecommerce stores, it’s hard to find anything more important to optimize than product pages. Product pages are extremely important because they are most likely to rank for very specific search phrases, also known as “long-tail keywords.” If someone searches for “kid gun toy,” you’re probably not going to have this long-tail keyword on your homepage… but it will appear on the product page for this item.
To ensure that your product pages are best optimized for high rankings, we’ll make sure that each page has a title, as well as a paragraph or two of keyword-rich copy that describes the item. It may also be a good idea to include the model number (if there is one) so you show up in searches for that, too.
Your product pages should also include images of the items you are selling. Although images themselves have little impact on SEO, including alt text that describes each image is another way that you can get keywords on a page.
We’ll review each page of your website in-depth to ensure that you’re targeting long-tail keywords, that your images are optimized with alt text, and that you’re not missing crucial SEO elements like title tags.
Nothing “canned” in Webclick Ecommerce SEO?
With Webclick, you can rest assured that you won’t get a quick fix short-corner approach “here’s all the potential SEO issues a site can have” with your company logo slapped at the top. We look at your site to identify your specific issues and tell you the best (in our opinion) ways for your specific website to compensate for or fix them. Additionally, we don’t run your site through generic software and then send you the report it spits out.
All WebClick’s Ecommerce SEO service are done by hand — with our own eyes and our own brains powering them. Additionally, each Ecommerce SEO is personally attended to by our executive staff.
How Do I Get Started With Ecommerce SEO service?
Simply call or request a free quote to start your Ecommerce SEO service. Our team will work with you to determine which of Ecommerce SEO pricing package is best for your website, then schedule the process when it’s right for you. At the end, we’ll present you with a report of our findings, and walk you through the next steps in getting your website ranking highly.
Whether you want an Ecommerce SEO or you’re looking for a third party to conduct an online SEO audit, Webclick is your reliable, professional, and affordable solution.
Check our Ecommerce SEO pricing packages above to order. Need more information, call +2347066999466 or contact us online today to begin your Ecommerce SEO and maximizing your store’s search potential.