PPC (Pay-Per-Click) advertising is the most accountable form of advertising. You can set an exact budget and only pay when a visitor clicks on your ad. Paid advertising can also include remarketing options and mobile ads. As a leading PPC management agency in Nigeria, Webclick offers:
- The opportunity to work with the top PPC specialists in the industry
- A dedicated account manager who provides services tailored to meet your needs
- An opportunity to maximize your PPC search presence with pricing that fits your budget
Webclick offers two different PPC management packages. The pricing of each package is based on the budget of the campaigns managed, and our individual pay-per-click packages pretty much any need you could have. Our PPC management pricing also varies by additional services included in each package, such as landing page design and implementation and website conversion analysis reporting.
For a detailed explanation of PPC pricing models from one of the top PPC agencies in the industry, please see the charts below for PPC management cost and other important information.
PPC Management Packages & Pricing
PPC Management Pricing Packages
|Need more information? Call Us: 07066999466||Order||Order||Order|
|Monthly PPC spend with PPC networks||Less than ₦100,000||Less than ₦500,000||₦500,000+|
|Keywords in campaign||Up to 100||Up to 200||Up to 1000|
|Google PPC Network||✓||✓||✓|
|Initial campaign development & strategy||✓||✓||✓|
|Advanced keyword research||✓||✓||✓|
|Ad campaign copywriting||✓||✓||✓|
|Ad copy performance testing||✓||✓||✓|
|Ongoing keyword development and tweaking||✓||✓||✓|
|Dynamic keyword insertion into ads||✓||✓||✓|
|Google analytics integration & goal tracking||✓||✓||✓|
|Strategic bid management||✓||✓||✓|
|PPC account settings monitoring (Ex. Geotargeting)||✓||✓||✓|
|Single account representative||✓||✓||✓|
|Up to two personal consultations per month||✓||✓||✓|
|Monitoring clicks, conversions and click fraud activity||✓||✓|
|Setup and management of rule based bidding||✓||✓|
|International PPC campaign management||✓||✓|
|Ecommerce PPC ROI reporting||✓||✓|
|Landing Page design & implementation||✓||✓|
|Website conversion analysis reporting||✓||✓|
|Facebook remarketing (Includes banner design)||✓||✓|
|Website conversion analysis implementation||By Quote|
|Multivariant testing on landing page||By Quote|
|Multivariant testing ecommerce store & checkout/cart process||By Quote|
|Monthly performance & analysis reporting||✓||✓||✓|
|One time setup (1st month):||₦50,000||₦100,000||₦200,000|
|Progressive monthly management:||₦10,000||10% of monthly budget||10% of monthly budget|
Mobile PPC Advertising Pricing Packages
|Need more information? Call Us: 07066999466||Order||Order||Order|
|SPEND||Up to ₦100, 000||₦100, 000 to ₦300, 000||₦300, 000+|
|Geo-fencing ad targeting||✓||✓||✓|
|Mobile ad design formats:|
|Google mobile search ads||✓||✓||✓|
|Bing/Yahoo mobile search ads||✓||✓||✓|
|Ads in iPhone apps||✓||✓||✓|
|Ads in Android apps||✓||✓||✓|
|Facebook mobile ads||✓||✓|
|Twitter mobile ads||✓|
|International mobile ads||✓|
|One time setup (1st month):||₦20, 000||₦30, 000||₦50, 000|
|Progressive monthly management:||₦5, 000||₦10, 000+||₦10, 000+|
Before You Leave, Learn More About PPC Management
What Is PPC Advertising?
Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner or a host of website) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”
Why Would I Need an PPC Management services?
PPC advertising has the potential to deliver targeted traffic, but it takes technical know-how to do it properly. Even marketing veterans can make mistakes when they enter into a new market, or start selling a new product with PPC. It takes an expert PPC analyst to review every potential facet of your account, looking for ways to improve on the copy and the landing page.
If you’re thinking of setting up your own Google AdWords account, don’t. There’s a reason PPC professionals charge a fee for management. If you’re new to PPC, you may be unaware that it will cost you less to hire an expert than it will to launch a campaign on your own. Below are reasons why you should hire a PPC management expert.
Keyword Research Isn’t Easy
Keyword research is crucial to your success, and it’s something PPC experts spend a lot of time on initially and throughout the PPC process. If you pick the wrong keywords you can quickly exhaust your budget and your campaign will have very poor returns. There are free keyword tools, such as Google’s Keyword Tool, that anyone can use, but the better tools are usually the paid ones. PPC experts don’t stop at one of these tools, either. They use multiple data points to form a more complete picture of the sales landscape.
Wrong Ad Copy Could Result in Low Conversion
One of the greatest strengths a PPC expert has is the ability to perform competitive research. PPC experts understand how to find good copy, they study your competition, and they form ads based on what they know works. That kind of copy isn’t something the amateur can do overnight, especially when every word means something. The right copy can elevate your campaign’s click-through rate and net you more conversions. Do you really want to take a chance on writing the wrong copy?
Tracking Requires Technical Expertise
The foundation of any good PPC program is its ability to track not only sales, but where those sales are coming from. Good analysis can show you which placements and keywords are likely to bring you the most conversions. In addition, tagging your campaigns allows you to see which ones are most effective. Tracking code installation requires at least some basic HTML knowledge, so if you have no such knowledge then you better leave this to the experts or you may have to pay your webmaster to install it for you.
Do You Understand All the PPC Terminology?
You may know what PPC stands for, but do you know what all these mean: CPM, CPC, CPA? Give up? What about the difference between Impressions, Views, and Hits? Do you know what retargeting is? Understanding these terms is extremely important in the day-to-day management of your campaigns. Until you’re familiar with all these (and several more terms not even mentioned here), then you aren’t ready to manage your own paid search campaigns.
Campaign Settings Can Be Confusing
There are several potential settings you must adjust in order to get optimum exposure for your campaigns. For example, geographic settings can help you target a specific part of the country. Should you target locally, statewide, nationally, or worldwide? Should you set up different ad groups for each? Should you opt-in to partner/affiliate networks and if so should you bid the same as the search network? If you choose the partner networks, should you filter out some specific sites? Without a clear understanding of these settings, and how they may benefit you, you might be paying too much for the same traffic that a similar marketer pays pennies on the dollar for. Without expert advice or some experience, you would never know.
Do You Know What a Good Landing Page Looks Like?
Relevance isn’t just an SEO term, it’s important in PPC marketing, too. The less relevant your landing page, the more money you’re spending on conversions. PPC experts understand not only the principles of landing page design, but also how to test those principles.
Is There Click Fraud Going On?
If you’re a beginner, then you probably wouldn’t know how to monitor for click fraud. You should expect that there is always going to be click fraud. There may even be some auto-generated clicks to your ads that have nothing to do with click fraud, but may be a bot trying to spider your site for whatever reason.
You need to be able to watch your stats and log files for suspicious activity and when you feel there is click fraud going on, you can report to the search engine and request a refund. Although search engines try to block click fraud, from time to time they will do audits and may give you refunds months later, but this is not to your benefit.
Keeping Up With the Latest Changes
All good online marketers stay up to date with the latest trends by reading online news, journals, and/or forums. They may also attend industry trade shows several times annually or attend networking events, and will also have a few friends and peers they could reach out to for expert advice or comparing notes on the latest trends. If you don’t think you can do all these things, then it is best to hire an expert.
Do You Really Have the Time?
If you’re a business owner, you’re probably busy with hundreds of other tasks daily. Do you really have the time to manage your own PPC account and give it the attention that it deserves? Many marketers approach PPC with the attitude that it’s less complicated, or somehow easier than SEO. The reality is that PPC costs you money every time you use it. With PPC rates skyrocketing, most companies don’t even see returns right away and have to count on repeat customers or referrals. So every little factor that can improve your ROI would be beneficial to your bottom line.
Why Choose Webclick for Your PPC Management Agency?
As you might have already guessed, there’s no industry standard for PPC management pricing, and PPC agency rates can vary wildly. Any company can claim they create and manage successful PPC campaigns and set whatever PPC pricing they’d like. Clients are left with the difficult challenge of determining fair PPC pricing — if they can even find a PPC management quote online.
A typical PPC agency won’t publish their pricing online. But we’re different. We publish our PPC services pricing right on our website, giving you the information and peace of mind to make a decision without spending hours researching the web for what is fair.
We do things a little different here, and not just with our professional PPC management. As a full service digital marketing agency, we draw on all data available when determining your ongoing strategy. We continually test ad copy and keyword opportunities to further improve the performance of your campaigns. Likewise, we ensure you are taking full advantage of key opportunities you may otherwise have missed, and that your ad budget is getting value from every money spent.
How Do I Know Which PPC Management Service Level to Choose?
An array of services is included with each PPC Management pricing level Webclick offers. We’ll work with you to review your goals, your marketing budget, and your industry to determine the best PPC management pricing level for you.
And once you pick a package, our PPC managers will stick to it. We don’t use any hidden PPC fees or surprise you with new costs for a pay per click campaign. We present every PPC management fee up front so you know exactly what you’re buying and what to expect.
That said, it’s important to remember that your cost for PPC management will vary based on the size of your business and how much you want to invest in a pay-per-click campaign. Pay per click management prices may also depend on the keywords you are targeting or want to target, and how much each click will cost. Although we offer standard PPC management fees in the tables above, we can also develop a custom pricing plan just for you, your business, and your unique goals.
Nothing “canned” in Webclick PPC Management?
With Webclick, you can rest assured that you won’t get a quick fix short-corner approach “here’s all the potential PPC issues a site can have” with your company logo slapped at the top. We look at your site to identify your specific issues and tell you the best (in our opinion) ways for your specific website to compensate for or fix them. Additionally, we don’t run your site through generic software and then send you the report it spits out.
All Webclick’s PPC management are done by hand—with our own eyes and our own brains powering them. Additionally, each PPC management service is personally attended to by our executive staff.
How Do I Get Started With PPC Management?
Simply call or request a free quote to start your PPC management services. Our team will work with you to determine which of our PPC management service plans are best for your website, then schedule the process when it’s right for you. At the end, we’ll present you with a report of our findings, and walk you through the next steps in getting your website ranking highly.
Whether you want a PPC management or you’re looking for mobile PPC management, Webclick is your reliable, professional, and affordable solution.
Check our SEO Audit pricing packages above to order. Need more information, call +2347066999466 or contact us online today to begin your PPC management service and maximizing your advert conversion potential.[