Internet in Nigeria has always been an investment opportunity. Although Nigeria is not the country with the most internet user penetration in Africa but during 2016 regardless of the dense population there achieved a rise in the numbers of internet users in Nigeria.
In 2017 according to Nigeria Communication Commission report, the numbers of internet users was released as about 91 million which decreases when compared to 2016 data.
Nigeria’s most internet traffic comes mainly from mobile and desktop computers most of which are served by Mobile ISPs, Ethernet, wired and Wireless. To make internet easily accessible, mobile internet service providers offer campus zone discount prepaid/postpaid internet service for students and school staffs.
Top Ten Countries With The Most Internet Users
- United States
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- United States
In the above listing when compared with 2016 Nigeria was on the 7th ranking but this year things step back a bit dropping Nigeria behind on the 8th rank. Nevertheless, by the National Broadband Plan, NBP (2013 – 2018) the country is expected to attain 30% broadband penetration by 2018, which currently stands at 21% according to NCC report.
In Nigeria like the rest of the world men explore the web than women, they have more internet usage experience than women. In my recent survey among several youths and online one out of twenty internet users can distinguish between ads and organic result on search engines. Likewise on mobile usage, three 3 of 10 can easily dismiss a pop-up ad on an app nor can easily recognize an ad on mobile.
There are regulations that ‘ISPs must make full and fair disclosure of information regarding bandwidth (including whether bandwidth is shared or dedicated to the user) and bit transfer rates to Consumers before the process of subscription is concluded’
The 3 most searched stories online in Nigeria BUHARI, KANU and FAYOSE
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Google and Google.com.ng
Google and Google.com.ng (Nigeria version of google) is the most visited website in Nigeria, the search engine gain insight into what Nigerians need economically and what they are looking for, whatever you search for in Nigeria on Google is with Google because they know your location, save what you search, personalize it for you, and us it for marketing purposes. So if you want to start online marketing practices in Nigeria you need basic knowledge about Google Search Engine and other Google services if you want customers from Google. Google does more than just a search engine it’s services are Google Plus, Google play, Google Drive, Google Events, Google Map, Google Analytics and more. These above sub-domains and many other gogle services power the main Google.com domain making it the most visited domain of all time.
Nigerians access YouTube Video Sharing website because of the contribution of mobile ISPs (Internet service providers) in Nigeria and the NCC (Nigeria Communication commission) by providing broadband Internet service to people almost everywhere. There is more and growing investment on youtube by the media which enable users to stream live and uploaded video files. YouTube is owned by Google!
Instagram is a facebook child and also a social networking site where you can share photos and videos with the world, there is a high need of awareness on the numbers of Instagram users demographic in Nigeria. Although there is claim that Facebook owner is the same owner of Instagram and facebook users in Nigeria are about 16million. This site still deserve the right to release this data on a matter of outmost importance but as time goes on an estimated data will sprout.
Facebook is the third most visited by Nigerians where people make friend and communicate socially with others, it have up to 16 million users in Nigeria according to the last report and have been making real money from Nigerians as customers. Some nigeria Facebook users think facebook is free because they share photos, videos and communicate with others without paying facebook. The fact is that the owner of Facebook Mark Zuckerberg is among the ten richest person on earth as at August 2016, you probably don’t know he makes money through advertisements on Facebook. When you see ‘ Sponsored ‘ on a page or post the owner of the post paid facebook for that because the owner of the post want to reach more people.
Nairaland forum is owned by an industrious nigeria born Seun Osewa .His website is featured among the most visited websites in nigeria, more than 1.6millon members and 3.1 million topics have been created. Nairaland Forum is the most interactive forum site in Nigeria.
This newspaper is also known in almost every news passionate household, schools and offices. Although there is a high audience overlap with Vanguard, Premium times, Daily post, Sahara reporters and Guardian yet it’s updates catch up the interest of women both at home and work.
Both Naijaloaded.com and Naijaloaded.com.ng domains are redirected to the same page. Music is a passion so there is passion in music and entertainment. Azeez Makinde a.k.a Mankind and his dedicated team are always around to share more gists, Music is a great traffic hunter for Naijaloaded that is why Similar Websites by Audience Overlap comes from Tooxclusive , Notjustok, 360nobs, Mp3naija , Naija vibes and more.
Twitter is an online news and social networking service where users post and interact with messages, “tweets”, restricted to 140 characters. Registered users can post tweets, but those who are unregistered can only read them. In Nigeria you can easily mention a company name as a customer a send the company a message, you can also post a tweet about an incident or a report if the law permits. Twitter is useful for real-time reports and conversation among the media, authorities and the public.
Nigerians can never forget the impact of Mmmoffice during 2016 a year of economic recession when many people struggle to survive. The scheme was roughly held by most of it’s users and misunderstood by many of them. Last year nigerians visited Mmmoffice than Facebook something of such that has never happened about 2 million accounts were created on this site.
Npower is a Nigeria federal government scheme to tackle the challenges of unemployment among youths who have several talents, skills and certification of things they can do for living. I know this scheme must have been fetching enough data for the government, as most of the applicants are graduates and Alexa data reveal most as men from work. The work chat is confusing because how could workers apply for jobs? According to my experience on data research, Internet data compilation and location to location research, I discovered many applicants got registered at business cafe, some at a friends and family office and while some at school. Only a minority register at home. There are more than 200,000 beneficiaries according to the official source.
LinkedIn is a global business to business and business to customers connection site which has helped many businesses and individuals to connect and link to themselves. In Nigeria the numbers of connections you have with the endorsements you receive will make your LinkedIn profile look more mature and real.
Konga is known as the best competitor of Jumia Jiji and Olx by audience overlap , and is well known for its good user interface on mobile and Konga pay.
Nigeria Takes Broadband Internet Campaign to ITU Telecom World 2017. The participation of Nigeria at the yearly International Telecommunications Union (ITU) conference will focus on deepening the growing broadband segment of the market in the country. The atmosphere of a wider broadband internet service will favor the SMEs.
Nigeria is awaiting a future of standard internet investment and digital empowerment meeting a global standard on internet usage experience.
As a result, every mobile operator must report to the Nigerian Communications Commission (NCC) at the specified frequency in the year.
“The reporting frequency shall be Quarterly. The report for the preceding quarter must arrive at the NCC (Abuja Office) at most by 15th of the first month of each quarter.The report shall be in both hard copy and editable electronic (MS Word / Excel) versions in the format provided by the NCC and using the format provided, each operator must provide the reports on the following basis:A National Report (covering the nation-wide network services).Regional Reports (preferably using the six geo-political zones). Urban Area Reports for Lagos, Aba, Abuja, Kano, Benin City, Maiduguri, and Port-Harcourt cities only.”
NCC have done a lot to provide and monitor the provision and availability of quality communication services in Nigeria but should rural areas suffer the flunctuation of good and quality service ?
More Reports Coming Soon . . .
The fastest growing fishing resource website in Nigeria. Click this Image below !
CREDITS : Internet world stat ,Ncc and more
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