The domain name you publicize will be an integral part of your marketing process, so you need to select the correct name when the website is being built. Extensions like . org, .net, .biz, and .us, are being used nowadays along with the well-known dotcom extension. Country specific endings are also available.
Name Extension of Financial Website
What search terms are used by visitors? Conduct thorough research in this area, as targeting the domain name to the local business area of your company will help you to secure a better rank on the search engines. A dotcom extension is the most popular and internationally recognizes, so try to get include it in the domain name of the financial webpage.
Type of Name
Your domain name needs to exhibit a positive image for the webpage:
- Describe the products/services offered by the financial webpage via strong keywords in domain name.
- Reflect what your financial professional webpage stands for.
Is the purpose of your website for financial planners to:
- Get new leads via prospects on the financial webpage?
- Lend some credibility for the financial firm?
- Provide a service to the clients of the financial organization?
Have you established the purpose of your financial webpage? If yes, then you can choose between a keyword-based domain name and a brand-based domain name.
Using the Company Name in Financial Planner Website Domain Name
Clients should be able to search and find the website for financial professionals easily via your trading name. If the name chosen by you isn’t available anymore, come up with some creative options for another domain name for the financial website. For instance, dotcom might not be available, but you can try other extensions. You could also register several versions of your company name, including common misspellings of your name, or an easily remembered nickname that refers to your business identity. Use your reputation to your advantage for your financial webpage, if your business has established itself as a brand in your community.
Using a Keyword-based Webpage Domain Name
While selecting a keyword-based domain name remember:
- The main goal of your financial business should be reflected
- For your financial advisor webpage, actual words with proper spelling should be used, and your domain name can’t be more than 22 characters.
- Short and easy-to-spell words should be used.
Search engines often assign higher rankings to financial websites containing main keywords in the domain name. But then again, if you use a keyword-based domain name for the financial professional webpage, you might not be found because your business name is already well known in your local area. You can remedy this by registering your website for financial planners under your business name in the Google Business Directory and various local online directories. You can also put it in the page titles and content of the financial webpage to increase visibility to search engines.
The Google Adwords Keywords Tool can also be used to come up with keyword phrases for the domain name of your financial website. If you are new in the industry, an appropriate keyword phrase on the website for financial planners can get higher rankings in search engines. For example, for the keyword – “accounting firm Lagos”, your domain name could be www.accountingfirmlagos.com (if available).