Search Engine Marketing (SEM) and Social Media Marketing (SMM) which is mostly effective towards targeting real customers in Nigeria ?
This article is helpfully made short because of the simple fact behind it. Search Engine marketing in Nigeria is very important in Nigeria as Google Search Engine is the most used search engine in Nigeria followed by Yahoo Search. Search Engine Optimisation is the best practice toward search engine marketing because the aim is to fetch visitors from Google and Yahoo search engine. These visitors may be converted in this process Visitors ➡ Customers ➡ Buyers ➡ Advertisers. With the quality of your products and services your buyers can advertise your brand to third parties.
[wm_call_to_action caption=”” button_text=”” button_url=”#” button_color=”blue/gray/green/orange/red” button_size=”l/m/s/xl” button_icon=”” class=””]Search Engine Marketing require more techniques than Social Media Marketing and is more interest-targeting than marketing on social networking sites.[/wm_call_to_action]
Social Media Marketing in Nigeria is very important as social networking websites are based on building virtual communities, that allow consumers to express their needs, wants and values, online. Social media marketing then connects these consumers and audiences to businesses that share the same needs, wants, and values. Through social networking sites, companies can keep in touch with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience as there are more than 16 million users from nigeria on social networks like Facebook, YouTube, Twitter, Instagram and more. Internet statistics reveal that nigerians spend more time on social networks than on Google and News/Media sites. Facebook is the best place to invest if you want your website or business to go social online. YouTube videos may promote your brand if you are active on the platform and producing effective graphical videos then urging your viewers to subscribe to your channel.
Google plus is also a Google social service to connect to people and businesses with the penetration of android mobile phones in Nigeria it is easy to join google plus with an android device. There are about 1.6 billion global Google Plus users.
- Search Engine Marketing is better for Ecommerce and online stores than social media marketing in Nigeria.
- Social Media Marketing is better for beginners without core Internet knowledge.
- Both SEM and SMM are rewarding and effective if integrated properly.
It is good to make both SEM and SMM running for your company online.