Corporate Branding is a comprehensive influence that affects almost every single touch-point a consumer has with your company. It goes far beyond the selection of a name and the design of a logo and into the values and attributes that are reflected in the copy, tone of voice, and graphic content of limitless communications. When done right, branding influences everyone in touch with your organization – from customers to employees and partners. It drives sales, increases customer acquisition and retention, and attracts talented employees. The basis of a strong branding plan is to clearly identify the brand message and then relay it through persuasive copywriting and graphic design. Webclick offer:
- Branding Strategy with focus on Identity, Branding, Positioning and Messaging
- Branding Creative Concept with focus on Art Direction, Copywriting, Logo Design and UX
- Branding Execution with focus on Web, Mobile, Social, Video and Print
- Branding Evaluation with focus on Research, Insights, Metrics and Optimization
Whether you want to rebuild your existing brand or give a new one the best first impression for a new product or service launch, we’re the ones to help. From naming to logo design to brand positioning and development, we’ll make sure your brand is as polished as possible.
Before You Leave, Learn More About Corporate Branding
What Is Corporate Branding?
Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader.
Why Is Corporate Branding Important?
A strong brand identity has several benefits. According to Aaker and Kapferer, Brand identity is an essential construct to gain sustainable competitive advantages, and effectively differentiate and manage brands. Brand identity precedes and represents the basis for its image and reputation. A well managed brand identity may result in positive perceptions, attitudes and behaviours of different stakeholders. For instance, from the point of view of consumers, the creation of a unique, coherent and distinctive identity can add value to the company’s products and increase their preference and loyalty. Likewise, brand identity can influence the attractiveness of the organization as an employer. As such, brand identity can help companies to increase the motivation of the employees and attract better and more qualified applicants, as well as greater investments. Our corporate branding is conducted in four steps namely:
1. Corporate Branding Improves Recognition
One of major components of your brand is your logo. Think of how we instantly recognize the golden arches of McDonalds or the simple, but powerful eagle of the USPS. As the “face” of a company, logo design is critical because that simple graphic will be on every piece of correspondence and advertising. A professional logo design is simple enough to be memorable, but powerful enough to give the desired impression of your company.
2. Corporate Branding Creates Trust
A professional appearance builds credibility and trust. People are more likely to purchase from a business that appears polished and legitimate. Emotional reactions are hardwired into our brains, and those reactions are very real influencers.
3. Corporate Branding Supports Advertising
Advertising is another component of your brand. Both the medium chosen and demographic targeted for advertisements builds a brand. Too narrow an advertising focus, and a company risks being “pigeon holed” and losing their ability to expand into new markets. Too broad a focus, and the company fails to create a definable impression of the company in the minds of would be customers.
4. Branding Builds Financial Value
Companies who publicly trade on a stock exchange are valued at many times the actual hard assets of the company. Much of this value is due to the branding of the company. A strong brand usually guarantees future business. Whether a company is in the position to borrow funds for expansion or rolling out to an IPO, being perceived as more valuable will make the process advantageous for the owner of the company. The greater a company’s devotion to build its brand value, the better the financial return from its efforts.
5. Branding Inspires Employees
Many employees need more than just work— they need something to work toward. When employees understand your mission and reason for being, they are more likely to feel that same pride and work in the same direction to achieve the goals you have set. Having a strong brand is like turning the company logo into a flag the rest of the company can rally around.
6. Branding Generates New Customers
Branding enables your company to get referral business. Would it be possible for you to tell a friend about the new shoes you love if you couldn’t remember the brand? A large reason ‘brand’ is the word used for this concept is that the goal is an indelible impression. As the most profitable advertising source, word of mouth referrals are only possible in a situation where your company has delivered a memorable experience with your customer.
Webclick Corporate Branding Process
Success depends on more than just a great product or service. If you’re going to knock the socks off the competition we need to build a brand that stands out in a crowd for all the right reasons. And that means consistent application across all media channels.
The brand development process is a series of steps that will first identify your brand values and define your proposition. Through consultation and research we develop an approach to messaging and a visual language that will create the overall brand identity. Once those elements are in place we can generate creative ideas that will inspire your audience, alter perceptions, change consumer behaviour and drive genuine business results.
What Webclick Corporate Branding Services Include
Every brand has to live up the standards of excellence in order to break the clutter. With the inherent strength of your brand and our branding strategy, your brand can easily differentiate itself. We increase the intrinsic worth of your brand with our corporate branding services like-
- Brand identity
Branding Creative Concept
- Art Direction
- Logo & Print Design
How Do I Get Started With Corporate Branding Service?
Simply call or request a free quote to start your Corporate Branding services. Our team will work with you to determine what is the best packages for you, then send you a quote.
Whether you want a new Corporate Branding service or a Corporate Branding redesign, Webclick is your reliable, professional, and affordable solution.
Need more information, call +2347066999466 or contact us online today to begin your Corporate Branding services and secure your brand identity.